Brainy Pricing Course

Brainy Pricing Course

Have you ever seen someone who just knows their stuff? They talk calmly and confidently about their pricing and you think, “What a great deal! I wish I could talk about my pricing like that.” Now you can. While our brains may not be logical, they are very predictable. And when you know the right levers to pull (and when), you too can have a more profitable business that converts leads with ease. And, you’re eligible to take advantage of a live workshop component (because I know you might want just a little bit more and I don’t want anything to stand between you and pricing confidence). Ready to kick pricing’s booty? Let’s do this. 

Access this course free when you join the BE Thoughtful Revolution.

11 Modules

Welcome to Your Brainy Course

Welcome video introducing you to Brainy Courses. PLUS a few tips to ensure you get the most out of your course.

Estimated time to complete: 3 minutes

An Introduction to Pricing Strategy

In this module, you’ll learn the baseline concept of how the brain works when it comes to pricing, and what you should be on the lookout for during your course experience.

Estimated time to complete: 15 minutes

Mindset (one of the biggest places I’ve found people need support!)

Mindset is critical to business success, so this module is included in every Brainy Course. Get tips and tricks to narrow your focus and create positive mantras that will help you increase leads and sales.

Estimated time to complete: 30 minutes

Priming (how to set the stage before you even get to the price – i.e. finding your scent of the cookies)

If you’ve listened to The Truth About Pricing and wondered how to come up with your own “scent of the cookies” if you don’t have a delicious treat to sell (or even if you do!) this module is for you. Understand how priming works and how to choose the right ones to make your selling experience easy.

Estimated time to complete: 45 minutes 

Relativity (how to showcase prices together to make the one with the best value shine)

In this module, you will learn about how the brain values items, and how to use that to your advantage when presenting items for pricing. I will unlock the formula for you and give you a simple guide to follow.

Estimated time to complete: 45 minutes 

Know Your Numbers (what to think through to ensure your prices are profitable)

Before you finalize prices, you need to understand the numbers – and this is more than ratios! This module will help you all the hidden costs lurking in your business to ensure your pricing structure covers them all.

Estimated time to complete: 60 minutes

Discounting (when to do it, when not to, and how to decide what’s right for you)

Many businesses offer a discount now and then, but if you are just doing what everyone else is doing instead of coming up with a solid strategy that matches your business…you could be losing more money than you realize. Learn how to approach discounts in this module.

Estimated time to complete: 10 minutes 

Framing (making that star product/service irresistible to your customers)

How you say and present prices matters more than the price itself. In this module, I will walk you through examples of frames in advertisements and other messaging to help you discover the best way to frame your products and pricing.

Estimated time to complete: 60 minutes

Anchoring (how to showcase your pricing in various scenarios, including a chart, list and when speaking)

In this module I will walk you through how to present your prices in a chart, in a list, and when having a sales conversation. The concepts are the same, but applied differently based on the context, and I will use real world examples to show you these concepts in practice.

Estimated time to complete: 1-2 hours

5, 7, 9 or 0 (it’s time to finalize those prices with confidence)

Now that you have created your full brainy business strategy around pricing, you can finalize those prices! In this module, I walk you through choosing the right prices for you, so you can know for sure if you should end yours with a 5, 7, 9, 0or something else.

Estimated time to complete: 30 minutes

Bringing It All Together (final tips and tricks for confident, brainy pricing)

You did it! Your pricing is brainy and you are confident in your strategy, which will result in more leads and conversions. A quick video and some next steps to close out the course and prep for your workshop. Congratulations!

Estimated time to complete: 10 minutes

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Modules for this product 11
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